Did you know that there’s a Reddit swapping sub-reddit with over 13,000+ users exchanging makeup everyday?  

As massive as the beauty industry has become, women everywhere are still looking for a good deal on quality products, as well as not letting unused items go to waste. Without a platform to run on, these users have created their own beauty marketplace - simply out of demand!

Wouldn't it be nice to have an easier, more secure way to exchange makeup and grow this group even more? Welcome in Dotfully.



Dotfully is striving to become the world’s first free makeup store powered by beauty lovers. Dotfully is among the first beauty destinations where women come together to buy and sell unused beauty products and perfumes from each other without using money.

Instead of using money, Dotfully members can easily sell their new beauty products or once-loved perfumes for Dotfully points.

I met with founder and CEO Mona Zhao over matcha lattes to hear about her passion for beauty and technology.

“The future of shopping is beyond retail and online stores. Consumers can empower each other by sharing their excess and guilt-free shopping can be possible with peer-to-peer marketplaces. We are living in the future, at least in the beauty space, with Dotfully and our members creating the world’s first free makeup store powered by beauty lovers.” - Mona Zhao

She explained how Dotfully points can be then used to buy products you love from other members for free. When you sign up for a free account you're automatically given 250 Dotfully Points ($25 Value).

Here are a few of Mona's favorite products:

When ever in doubt as to what I will slip on for work in the morning, I just remember one simple rule: black goes with black.

This outfit by Theory is a play on boring black by mixing up textures, shapes, and revealing a little bit of skin in just the right places.







The photographer by the way (aka Ginger & the Fizz) called this look '90's. I call it 'flirty'. Either works ;)

Have a great weekend everyone.

XO - Julia

If you've ever been to San Francisco, you probably are well aware that there is really no such thing as a true summer here. That is why spring, oh unpredictable spring falls into this no-mans-land of wanting to be warm, but resulting in a mixture of heat waves, fog, and wind.

That is why this structured shirtdress and boots are the perfect combination for heading to Off the Grid, the bay area's feeding frenzy via food trucks on the grass at the Presidio.

This dress by Turk & Taylor is made with thick cotton and quality stitching, and most importantly falls into the family of what I'd call Slow Fashion. Slow fashion follows the trend of wearing quality, timeless styles that can be worn year-round.


Slow fashion differs from fast fashion's philosophy of "buy a trend, turn-around and toss it away" as soon as a season changes and new trends flood the runways. When choosing any new outfit - it's important to consider what you'd wear it with, how long it might last, and if it is just a fast trend or actually falls into your own personal style.


Strong, durable boots to combat both the wet grass of the park, but are also sustainable and can easily adapt to any outfit, come winter, spring, or fall.


Matching belt and handbag worn with this outfit here last fall. You can see by comparing these two outfits, how I've maintained my personal sense of style, but still hold on to long-lasting pieces that adapt with the weather.

...we must re-design the current unsustainable practices in society, including the fashion industry. This change, if achieved, is likely to result in a gradual return to equilibrium, where societal behaviour is not in conflict with natural resources, and the fashion industry can carry on without compromising the health of the people and our planet. -MAUREEN DICKSON

Let's all work towards a sustainable future together. One bag, one shirtdress, one fashion choice at a time.

XO Julia

Shopping:Shirtdress | Similar
Bag | Madewell
Boots | Similar

Thanks for reading! All photos taken by local photographer, Andrew Zhou and guest photographer Brandon Juarez whom I'd highly recommend for all of your photography needs. 
Find my live updates on Instagram and Twitter. These opinions are all my own and may contain affiliate links.